VICTORIA, BC – Phillips Brewing has started making plans for the next edition of its annual Phillips Benefit Brew – set to be released once again this year in BC and Alberta – and as always, the brewery is asking the community to help select a worthy charity to support in each province:
Benefit Brew is an annual project where we create a custom brew for a cause. The beer is named after the charity, given a custom-designed label, and full proceeds are donated (approx. $10,000). This year we are doing TWO Benefit Brews; one for BC and one for AB. Which causes? That’s up to you!
Nominate your favourite charity until October 23rd at www.benefitbrew.com. Any federally registered charity can be nominated, but in support of age-related alcohol marketing regulations, children’s charities cannot be accepted. All 10 charities who are selected to participate in the vote also receive a $500 donation regardless of where they end up at the end of the voting period.
Following the nomination period, public voting for a winner from the 10 chosen nominees will run from November 2nd to 13th. The winning charity will be announced on November 16th, and the custom charity beers will be brewed in January for a February release.
More details including full nomination criteria is available on the Phillips Benefit Brew website.