Aurora Blonde Ale Launches in Alberta


EDMONTON, ABPrairie beer blog On Beer reports that a new beer being presented as a craft brewed option for mainstream beer drinkers is now available in Alberta.

Aurora is a 4.5% abv blonde ale that is being brewed at Grizzly Paw Brewing under contract to Provincial Brand Ltd., a company founded by six partners with experience in working on marketing and branding initiatives with clients around the world.

Described as a “lager-style beer designed from the ground up to be easy drinking,” Aurora was soft-launched in Alberta several weeks ago, and is currently being rolled out throughout the province, with expansion planned to follow in British Columbia, Ontario, the United States and India over the next several years.

For more details, see the Aurora website, Facebook page and Twitter feed.

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