Picaroons, Beau’s & Persephone Participate in B Corp Collaborative Beer


PHILADELPHIA, PA – A beer brewed as a collaboration between ten B Corp certified breweries from across North America – including three from Canada – is making it’s debut this week at the Craft Brewers Conference in Philadelphia.

Brew The Change is an ale that features contributions from Aslan Brewing (Washington), Beau’s All Natural Brewing (Ontario), Bison Brewing (California), Brewery Vivant (Michigan), Bull City Burger and Brewery (North Carolina), Hopworks Urban Brewery (Oregon), New Belgium Brewing (Colorado), North Coast Brewing (California), Persephone Brewing (British Columbia), and Picaroons Traditional Ales (New Brunswick).

The beer is described as follows:

A subtle staging of wheat and barley malts were selected for the beer to allow ingredients from Certified B-Corp suppliers (organic honey, organic cranberry juice, organic yerba mate, and organic Chinook hops) to truly shine in this inspired, purpose-driven ale.

Ingredients include: organic honey from The African Bronze Honey Project who are committed to sustainable practice and preserving traditional heritage while creating economic opportunity for independent bee keepers and their families in Africa; organic Chinook hops from Crosby Hop Farms, one of only a handful of Salmon Safe certified hop farms in the U.S.; organic yerba mate from Guayaki, the first Fair Trade Certified yerba mate company in the world; and organic cold-pressed cranberry juice from Starvation Alley Farms, the first certified organic cranberry farm in the state of Washington.

B Corp – or Benefit Corporation – certification is awarded to for-profit companies that “meet higher standards of social and environmental performance, transparency, and accountability.”

Brew The Change will have a launch event tomorrow (May 4th) at 6:00 PM at Goldilocks Gallery in Philadelphia. A limited number of bottles will be available via the Beau’s retail store and BYBO delivery service starting May 5th.

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