MONTRÉAL, QC – Brasseur de Montréal has announced that it has entered into a strategic partnership with Six Pints Specialty Beer Company, a division of Molson Coors Canada, a move that will give the brewery “greater access to the Canadian market, while maintaining its independent brewing operations in Montreal’s Griffintown neighbourhood.”
According to a Le Presse story on the deal, Six Pints has acquired a minority stake in Brasseur de Montréal, but founders Denise Mérineau and Marc-André Gauvreau retain majority ownership and will remain in charge of the company’s operations. The deal excludes the Brasseur de Montréal restaurant-bar locations, which will remain under the original ownership.
“From our very first contact with the Six Pints management, we felt they shared our passion for beer,” said Gauvreau in a statement. “This partnership is not only an opportunity to pool our strengths but also to give a greater number of beer lovers the opportunity to enjoy the products created by our brewmasters,” added Mérineau.
For more details, see the full press release.
[In photo from left to right: Marc-André Gauvreau, Co-Founder, Brasseur de Montréal; Denise Mérineau, Co-Founder, Brasseur de Montréal; Will Meijer, President, Six Pints; Sandra Gagnon, Commercial Manager, Six Pints; Patrick D’Anjou, Vice-President of Sales, Quebec, Molson Coors Canada]