Beau’s Expanding Distribution Across Canada
On July 7, 2016 At 11:30 am
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The brewery’s flagship Lug Tread Lagered Ale and select other brands will be available in Prince Edward Island and New Brunswick this week, with Manitoba, British Columbia and Alberta following later in July. Negotiations are ongoing with liquor boards in the remaining provinces, with an aim to have Beau’s beer available in 8 provinces during 2016, and all 10 by the end of 2017.
“We’re not expecting lots of sales in the far-flung regions of the country, but I think it’s important for us at this point to have that national coverage,” Beau’s co-founder and CEO Steve Beauchesne tells the Globe. “It’s important for us to join the handful of other Canadian brewers that do distribute across the country, so together we can put together a stronger voice for craft beer and reinforce the idea that craft beer needs to be independent.”
For more details, see the full article at the Globe & Mail.
UPDATE: An earlier version of this post stated that Beau’s intended to have its beer available in all provinces by the end of 2016. This has been corrected based on details in a press release received from Beau’s after the original publication.