FREDERICTON, NB – The NB Liquor Corporation has announced a price drop for several popular beer brands, a move that many are seeing as an attempt to match or beat the cheaper prices available across the provincial border in Quebec.
From now until Labour Day, six mainstream lagers – Alpine, Moose Light, Budweiser, Bud Light, Molson Canadian, and Coors Light – will be available for $74.99 per 4 x 15 packs of cans, with customers able to mix and match the packs. This is a reduction of almost $37 from the regular price $27.98 per pack.
The price reduction will partly be covered by NB Liquor reducing its markup, although the three participating breweries – Moosehead, AB Inbev/Labatt and Molson Coors – have also had to reduce their wholesale prices to the crown corporation.
Moosehead VP of sales Trevor Grant tells CBC News that while the company is not pleased with this situation, it didn’t feel that it had any option but to participate. No comment was provided by the other two breweries.