Co-owner Mitch Cobb tells the paper that the brewery has taken over a former Starbucks at the corner of Great George and Kent, and is currently renovating it to include a bottle shop, growler station, and a taproom that will feature 24 taps pouring beer from Upstreet and other PEI craft breweries. There will be no on-site brewery, with all production continuing to take place at the original Upstreet facility on Allen Street.
Brent Byrnes, Upstreet’s vice-president of sales and marketing, notes that the brewery consulted with Hopyard Beer Bar, which is located next door, to ensure there would be no issues with them moving in the neighbourhood. “We didn’t want to go in there like we were trying to take their business, because that’s not our plan,” Byrnes explains. “They were excited for us because it creates that beer corner atmosphere.”
Assuming all pending approvals from the PEI Liquor Control Commission come through in time, the new Upstreet store and taproom will be open in the first week of March.
For more details, see the full Guardian article.
[Photo from The Guardian website]