Steam Whistle Brewing Donating 50% of February Profits to Downie Wenjack Fund
On February 5, 2018 At 1:30 pm
Responses : Comments are off for this post
TORONTO, ON – Steam Whistle Brewing has announced that half of its profits from all draught sales in the month of February will be donated to the Downie Wenjack Fund, a part of the legacy of the late singer-songwriter and activist Gord Downie which “embodies his commitment, and that of his family, to improving the lives of First Peoples.”
The Fund is named in honour of both Downie and Chanie Wenjack, an Anishinaabe boy who died in 1966 at the age of 12 after running away from a residential school. His story with the inspiration behind The Secret Path, an album with accompanying film and graphic novel that was released by Downie in 2016.
“Our goal is to carry on the conversation Gord started by raising awareness amongst Canadians and draw attention to a cause as Canadians we feel passionate about,” says Tim McLaughlin, Director of Marketing at Steam Whistle Brewing, in a statement. “We hope it inspires a positive change in attitudes and actions.”
50% of profits from all sales of Steam Whistle Pilsner during the month will go to the Fund, and Steam Whistle will also be hosting a screening of The Secret Path at the brewery (255 Bremner Blvd, Toronto) on Sunday February 25th at 1:00 PM.
For more details, see the full announcement on the Steam Whistle website.