“We seek to unite like-minded craft brewers dedicated to bringing quality and innovative flavours to consumers,” said Old Tomorrow’s president Ian Macdonald Jr. in a statement. “The craft beer market remains strong with significant growth potential, but as the market saturates, there are new challenges to compete effectively. This acquisition represents an evolution of our business strategy and will enable us to add further value for our retail partners and Canadian beer drinkers.”
In addition, a new company called United Craft has been formed to oversee both brand portfolios, as well as offering a variety of services to other small craft brewers and contractors.
United Craft will aim to “bring custom scalability and enhance customer service, sales, marketing, distribution and promotion to help grow independent craft brands who may lack the resources to effectively compete in the changing landscape.”