TORONTO, ON – Cool Brewing has announced that it will be accepting the “Buck-a-Beer Challenge” placed last week by the Government of Ontario, and will be offering beer at the new $1 per bottle or can minimum price when it goes into effect later this month.
“We’ve been brewing award-winning beers, and selling them at affordable prices for over 21 years,” says Bobby Crecouzos, Founder and CEO of Cool Brewery, in a statement. “Selling beer for a buck isn’t about reducing quality, it’s about managing marketing and operational expenses. We know the profit risks of selling beer for a buck, but it will help showcase our quality beer, compete against the low priced European beers entering the market, and help create more local jobs by creating more demand.”
Cool currently offers three core brands – Cool Lager, Millennium Buzz Hemp Lager, and Stonewall Light – and also produces beer under contract for other companies. It has not been announced if one or more existing Cool brands will be reduced in price, or if a new brand will be launched at the “buck-a-beer” price point.
Cool is the second brewery to announce its intention to release beer at the new floor price, following last week’s announcement from Barley Days Brewery.
For more details, see the full press release.