FERNIE, BC – Fernie Brewing has announced the launch of a “clean, crisp and bold” new packaging design for its full line-up of core and seasonal beers.
This community-minded brewery took the leap to replace their individual illustrations with a single, bold mountain ridgeline, based off the well-known Mount Hosmer – the dramatic backdrop to Fernie Brewing Co. itself. They’ve also chosen to accompany the Fernie mountain scene with a description on each can or bottle, detailing unique ingredients and the connection to Fernie’s mountain culture.
With just a few seconds to catch consumers’ attention, FBC quickly realized the need to keep their brands in their existing colour spectrum, transitioning their well-known colour blocking into a more neutral trio of tones. Their flagship Project 9 Pils has remained a bright teal, First Trax Brown continues to hold true to brown, and Hit the Deck Hazy IPA stays strong with nautical blues.
Other changes include a switch to new cans with a matte finish, new names for several beers (Pumpkin Brown Ale is now Ghostrider Pumpkin Brown Ale, Base Camp West Coast Pale is now Campout West Coast Pale), and a move from bomber bottles to tall cans for the bi-monthly IPA Series.
Fernie beers in the new packaging are rolling out now, and will be available at retailers throughout Western Canada in coming weeks.
Source & Photo: Fernie Brewing press release