Molson Coors Canada Launches New Look for Core Line-Up

MONTREAL, QC & TORONTO, ON – Molson Coors Canada has announced the launch of a “masterbrand” that will be reflected in new branding and packaging for its core Molson line-up.

Molson Canadian, Molson Export, Molson Dry, and Molson Cold Shots are all being given “new cases, cans, and bottles [that] will pay tribute to Molson’s proudly Canadian roots and history, but in a forward-facing and timeless aesthetic.” The new designs have been developed by BrandOpus with input from the Molson family.

“I’m proud to be a caretaker of this legacy, and to share the Molson story and its impact in our Canadian community,” says Joy Ghosh, Sr. Director Marketing at Molson Coors Canada, in a statement. “This new visual identity – and supporting launch campaign – is not just about commemorating our 233-year history, but it’s about our drive to keep the legacy going. To act today, and inspire tomorrow.”

In conjunction with the new branding, Molson is also launching a campaign called History Is In Your Hands that will “pay homage while, in parallel, looking forward – encouraging one and all to positively shape history through personal contributions, big or small.”

For more details on the new Molson branding and the History Is In Your Hands campaign, see the new website.

Source & Photo: Molson Coors Canada press release

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