HYPHA Project Launching in Vancouver This Weekend with Inceptional IPA
On July 23, 2020 At 5:00 pm
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VANCOUVER, BC – A new collective focused on “well made beer and art that doesn’t take itself too seriously” has announced the release of its first beer this weekend.
The HYPHA Project has been founded by Cris Ohama and Ben Regan of beer agency UnTapped Craft Supply, and Chris Charron of Slow Hand Beer, with an aim to release an ongoing series of limited edition single-batch beers with cans designed by local artists.
The first HYPHA release is Inceptional IPA (6.5% abv), which is described as follows:
Inceptional IPA is brewed with an eye towards balancing drinkability while striving to maintain the assault of hop flavour and aroma that current IPA fans demand. Hopped primarily with Vic Secret and a supporting splash of Mosaic, the sensory profile is similar to a mainstream IPA hop profile, but unique. The massive whirlpool and multiple dry hop additions promote hop aroma and flavour rather than bitterness. The beer uses a unique blend of yeast strains that result in a drier finish than most of its contemporaries, while maintaining a luxuriously soft mouthfeel.
The packaging for Inceptional features artwork by Tokyo-born and BC-based artist Taka Sudo, who describes his work as “scattered abstract elements composed of neon color, neutral color, newsprint and photo collage assemble into organic shapes, to find out strong true energy among real and unreal.”
Inceptional IPA will be available this weekend (July 25th and 26th) in 473 ml cans exclusively at Slow Hand Beer, which will be open from 12:00 noon to 6:00 PM both days for beer and merchandise sales.
The team behind HYPHA will also be holding a virtual release party on Saturday via the HYPHA Project website, during which they will be “sharing their process, inspiration and passion.”
Source & Photo: HYPHA Project