The Establishment Brewing Company Releases Irrational Things Imperial NEIPA with Phantasm

CALGARY, AB – The Establishment Brewing Company has announced the release of the first beer to be brewed in Alberta with a unique new ingredient.

Irrational Things Imperial New England IPA (8.5% abv):

If we told you we were going to use freeze-dried Marlborough Sauvignon Blanc grape skin in our next Imperial New England IPA, would you accuse us of Irrational Things? Because we’d plead guilty. We’re also guilty of being the first Alberta brewery to get our hands on this magic dust—we don’t mean to brag, it came up organically!

This experimental product goes by the name Phantasm, which is fitting since it’s basically our phantasy. While still in its infancy, Phantasm lets select breweries dabble in their rad science, and we’re so pumped they consider us worthy. By harnessing the power of this powder’s mighty thiols, we synergistically supercharged the already bountiful hops typical of the style.

The human sniffer is super sensitive to thiols, so by inviting them to the party at the active fermentation phase, we were able to crank the tropical notes to a veritable boom. We wouldn’t go so far as to call Phantasm performance-enhancing drugs for hops, but it’s like a performance-enhancing drug for hops! Cheers, mates.

Irrational Things is available now at the Establishment retail shop and online store.

Source & Photo: Establishment Brewing

Social profiles