The Establishment Brewing Company Releases Pump Up The Jam Imperial Sour

CALGARY, AB – The Establishment Brewing Company has announced the release of a limited edition variant on one of its core beers to celebrate a milestone for the brewery.

Pump Up The Jam Imperial Sour (8% abv):

Get up! This is our 500th (!) batch of beer. To celebrate and make the milestone extra sticky, we remixed our ride-or-die sour: Jam Rock. We’ve been pumping out Jam Rock since (almost) day one—and it’s long become both a fam and fan favourite—but more is more, so we pumped things up. First, We Pumped Up The Jam literally by adding raspberries to the blackberries, then we cranked up the ABV to really get the party going on the dance floor. The result is a brew that elevates everything you love about Jam Rock: a jammy fruit pucker, a subtle vanilla kiss, and a breathtaking jewel tone worth pouring the contents of your can into a glass for.

Pump Up The Jam is available now at the Establishment retail store and online shop.

Source & Photo: The Establishment Brewing Company

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