TORONTO, ON – Molson Coors Beverage Company has announced details “a sweet twist on enjoying a Molson during early morning sessions of the Beijing 2022 Olympic Winter Games.”
Molson Maple Beerup is a line of beer-infused maple syrups to be enjoyed at breakfast, a nod to the fact that the majority of the medal ceremonies and finals will taking place 5:00 AM and 10:00 AM in most Canadian time zones.
The series is described as follows:
The limited-edition line of maple syrups will be available in three grades, each inspired by popular Molson brews. Dark Grade uses Quebec maple syrup infused with Molson Export and has a rich maple flavour, the Amber Grade is infused with Molson Canadian and has a full-bodied flavour, and the Golden Grade is infused with Molson Ultra and has a light profile. Molson Maple Beerup is produced by Bretelles, a Quebec-based expert in maple syrup and maple syrup products.
An entry form for a chance to win a can of Molson Maple Beerup will be available at Molson.ca/BeerUp from February 4th to 17th. Molson will be donating $5.00 for every contest entry (up to a total of $10,000) to the Canadian Olympic Foundation in support of Team Canada athletes.
Source & Photo: Molson Coors Canada