The Exchange Brewery Releases Brave Noise Pale Ale

NIAGARA-ON-THE-LAKE, ONThe Exchange Brewery has announced its participation in an international brewing project that aims to “create a safe and discrimination-free beer industry, especially for women, BIPOC, and LGBTQIA+ individuals, through inclusive environments and transparent policies.”

Brave Noise was spearheaded by Brienne Allan, who triggered a #MeToo-style reckoning when she opened up her Instragram account to stories of harassment and discrimination experienced by those in the craft beer industry.

Brave Noise Pale Ale has been brewed by more than 250 breweries around the world, with each brewery including a QR code on the label that links to their Statement of Values or Code of Conduct, and donating proceeds to an organization that supports the mission of the collaboration.

The Exchange describes its 4.8% abv version of the beer as a “west coast-style APA that is piney, grassy and bitter.”

Brave Noise is available now at the Elora Brewing retail store and online shop. Proceeds from its sales will benefit the Canadian Mental Health Association Niagara.

Source & Photo: The Exchange Brewery

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