Moosehead Breweries Launches Refreshed Look for Core Brands

SAINT JOHN, NB – Moosehead Breweries has announced the launch of a brand redesign for its core beers including Moosehead Lager, Moosehead Light and Moosehead Radler.

The visual identity update is the first in five years for the company, and was led by Conflict, Moosehead’s creative agency of record.

“We’re returning to our roots, but with an eye on the future,” says Trevor Grant, Moosehead’s Vice President, Marketing and Sales, in a statement. “We focused on bringing back historical elements like typography and the use of our emerald green and premium gold, but with modern sensibilities. You also can’t miss our striking, new moose design that’s significantly more prominent on our packaging. We believe this rebrand honours what longtime fans of the brand have loved for decades, while ensuring a strong shelf presence for years to come.”

The brewery has also announced the extension of the “Beer With Your Name On It” campaign which launched last summer, and invites Canadians to tag @moosehead in “photos of their awesome achievements” posted on Instagram for a chance to win a personalized can of Moosehead with their name on it.

The new-look cans and bottles of Moosehead beers are rolling out now to beer retailers and licensees across Canada.

Source & Photo: Moosehead Breweries

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