Bockale Launches New Branding for Non-Alcoholic Craft Beer Line-Up

DRUMMONDVILLE, QC – A month after the announcement of a distribution deal  with Labatt Breweries, non-alcoholic craft brewery BockAle has officially relaunched its line-up with more straight-forward names, redesigned labels, and a newly added brand.

Bockale IPA (<0.5% abv):

Decouverte, the first beer launched by Bockale in 2016, becomes IPA. No compromise here for this one. Galaxy, Citra, Mosaic, Ekuanot and El Dorado hops in what might pretty much become your favorite IPA, period. Who thought this could be possible with a non-alcoholic brew!

Bockale Lager (<0.5% abv):

A new addition to the lineup that delivers yet again, Lager is the ultimate thirst quencher. Crisp pilsner notes in a perfectly balanced brew at only 70 calories. We call this a game changer!

Bockale Cream Ale (<0.5% abv):

The former Perseverance gets rebranded to Cream Ale. A red ale with subtle hints of malt and caramel. Light and fluffy. See you in the clouds!

Bockale Tropic (<0.5% abv):

Meteorite, the “Best Non-Alcoholic White Beer in Canada” at the 2021 World Beer Awards, becomes Tropic. A white ale fruited with real clementine and litchi. Put your shades on, this one is Summer in a glass, available all year long!

Bockale Sour (<0.5% abv):

Aurora is renamed Sour, a sour fruit beer exploding with raspberry flavor! It was named “World’s Best Non-Alcoholic Sour Beer” at the 2021 World Beer Awards. Enough said!

Bockale was founded by Michael Jean in 2015, and was one of the first craft breweries in Canada to specialize in non-alcoholic beers. Since 2021, it has been partnered with Duvernois Creative Spirits.

Bockale beers are available now at more than 2500 retail locations in Quebec, and the company is planning to expand distribution outside of Quebec in the future.

Source & Photos: Bockale

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