VANCOUVER, BC – Central City Brewers + Distillers has announced that its Hopping Mad cider brand has been named the official cider sponsor of the Vancouver Pride Parade and Festival, the largest LGBTQ+ event in Western Canada and the fifth largest Pride festival in the world.
Under the multi-year agreement, Hopping Mad Cider and Hopping Mad Cider Radler will be poured and promoted at many events leading up to the Vancouver Pride Parade, which will be taking place on Sunday, July 31st in Vancouver’s West End.
“We are excited to celebrate and support the LGBTQ2+ communities and be part of the Vancouver Pride Parade for the next few years as the official cider sponsor,” said Daniel Giraldo, Central City’s Marketing Manager, in a statement. “Our Hopping Mad Apple Cider and Hopping Mad Cider Radler are the perfect summertime adult beverages to accompany the Festival.”
For more details, see the full announcement on the Central City website.