ST-TITE, QC – As part of the celebrations for its 10th anniversary in 2017, Microbrasserie À la Fût has announced the launch of new branding for its line-up of craft brewed beers.
Starting last month and over the next few weeks, 473 ml cans of À la Fût beers are being rolled out with new designs that reflect the classic western theme of the brewery. Bottled brands will also be getting new labels, and shifting from 750 ml to 500 ml format.
Developed by design firm Victor&, the upgrade also includes new names for a number of beers which were previously identified only by style, such as Croque-Mort, P’tite Cocotte, and P’tite Kapi – previously known as Double IPA, Session IPA, and Sour Session IPA respectively.
“We’re pretty proud of our new look,” said co-founder Philippe Dumais in a statement. “We took the time required to really capture what is at the heart of who we are: a western craft brewery, specializing in aging in oak barrels, using organic and local products.”
In addition to the rebranding, À la Fût has other plans for its anniversary year, including “festivities on the 10th Anniversary at the end of August, a 10-year commemorative beer, several Facebook and Instagram contests, special events in partnership with other microbreweries, and a tour of select outlets that feature our products.”