Molson Wins Final Round of NHL Sponsorship Battle
On October 7, 2011 At 9:26 am
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TORONTO, ON – The Toronto Star reports that the back-and-forth battle between Molson-Coors Canada and Labatt Breweries over a lucrative National Hockey League sponsorship deal has finally come to a close, with Molson coming out on top.
In a brief ruling issued just hours before the start of the first games in the NHL’s 2011-12 season, Ontario Superior Court judge Geoffrey Morawetz dismissed Labatt’s application to stop a multi-year $375-million deal between the League and Molson, with reasons to follow at a later date.
This final ruling ends over eight months of legal wrangling between the two rivals, as detailed in the series of CBN posts linked here:
Molson and NHL Sign Sponsorship Deal, Labatt Considering Legal Action (February 22nd, 2011)
Labatt Sues NHL and Molson Over Sponsorship Deal (March 1st, 2011)
Judge Rules for Labatt in NHL Sponsorship Battle (June 3rd, 2011)
Molson Wins Legal Battle Over NHL Sponsorship (July 12th, 2011)
Labatt Continues Legal Battle Over NHL Sponsorship (July 15th, 2011)