KITCHENER, ON – Brick Brewing has announced the launch of newly designed packaging for its Laker Beer line of discount brands, including Laker Lager, Laker Ice, Laker Light, and Laker Red.
“The image our packaging projected on the outside did not match the high quality of the beer inside,” said George Croft, President and CEO of Brick Brewing, in a statement. “We wanted people to know Laker is a high quality, expertly brewed beer that happens to be a great deal. We wanted people to know Laker is proudly brewed in Ontario. And we wanted to pay tribute to the 250,000 lakes that are the defining characteristic of Ontario’s landscape.”
The new cans of the Laker beers will be available at LCBO, Beer Store, and select grocery store locations throughout Ontario.