Beau’s Haters Gonna Hate Imperial Kölsch Returns with National Distribution

VANKLEEK HILL, ON – Beau’s All Natural Brewing has announced that a beer inspired by the “happy accident” that befell the very first batch of its flagship Lug Tread Lagered Ale will be returning soon, this time with its widest distribution yet.

Haters Gonna Hate is an 8% abv “Imperial Kölsch” with the following tasting notes:

Haters Gonna Hate is essentially a stronger and hoppier version of Beau’s award-winning flagship ale, Lug Tread – but there are noticeable differences that go beyond ABV and IBUs. Unlike the brilliant golden Lug Tread, Haters Gonna Hate is unfiltered, and has a warm golden-orange hue. Brewers chose Nelson Sauvin hops to add a mild muskiness, as well as tropical aromas suggesting mango and papaya. The clean malt presence typical of a Kölsch allows for full display of the hop-driven fruit flavours, and the beer is balanced with moderately high bitterness.

As for the name, it has its own backstory:

Though first brewed by in 2015, the history of Haters Gonna Hate actually goes way back to 2006 and the very first batch of Lug Tread. Due to some faulty beer-making equipment, it ended up “imperialized” – that is, brewed to higher strength and intensity than intended. “We had this super-strong, intensely flavoured beer that was not at all what we had said Lug Tread would be like, but it tasted too good not to share. Plus everyone was waiting to taste our first batch!” explains Beau’s co-founder Steve Beauchesne. “We received some criticism in online beer forums for releasing it, but we firmly believed that despite the “haters hating,” it was still a great beer. We brought our very last keg of it to the Golden Taps awards in Toronto that August, and guess what – it won Best Beer of the Fest that night.”

Bottles of Haters Gonna Hate will be released tomorrow (April 20th) at the Beau’s retail store and BYBO delivery service, and LCBO locations in Ontario, with distribution to stores in Québec, British Columbia, and Alberta following in mid-May. Draught product will also be available as of mid-May in all provinces where Beau’s beers are available.

Comments are closed.