Molson M Launched in Quebec
On November 21, 2009 At 5:37 pm
Responses : Comments are off for this post
An article in Marketing Magazine describes the brand:
Molson M is brewed using a “micro-carbonization process” which involves injecting the beer with CO2 through “smaller, finer bubbles.”
“The injection of smaller CO2 bubbles makes it possible to preserve not only the taste of the hops but also the delicate flavours generated by the yeast during fermentation,” explained Karine Brunelle, brewer with Molson Coors.
Molson M is currently available only in Quebec.