VICTORIA, BC – Destination BC and the BC Craft Brewers Guild have announced the upcoming launch of a new initiative to promote craft beer tourism in British Columbia.
Debuting in October as part of BC Craft Beer Month, the BC Ale Trail will be “the definitive online guide to BC’s dynamic craft beer community.”
As further described in the press release:
Explore stouts and snow-capped peaks, brown ales and beaches, or bikes and hikes that lead to a tasting room using curated Ale Trails connecting towns, breweries and nearby attractions, yielding unforgettable experiences for craft beer enthusiasts touring the province.
With support from seven of BC’s Destination Marketing Organizations (DMOs), the self-guided tours will highlight local brewery destinations and suggested sightseeing in each of the seven participating communities — Comox Valley, Kootenay Rockies, Nanaimo, Port Moody, Sunshine Coast, Victoria and Whistler.
BC Ale Trail tours and content are being overseen by Joe Wiebe, author of Craft Beer Revolution: The Insider’s Guide to BC Breweries, and other experts and veterans of the local craft beer industry.
For more details, see the promotional video below, or visit the BC Ale Trail website.