KANATA, ON – Two breweries in Eastern Ontario have announced the formation of a partnership they describe as “an innovative hub designed to empower Canadian craft beverage brands.”
Whitewater Brewing and Calabogie Brewing have come together to create Canada Beverage Marketplace, a “company focusing on creating an environment where these and other craft beverage brands can flourish.”
“We’re excited to build this new framework for craft beverage brands in Canada,” says Christopher Thompson, Co-CEO and President of Canada Beverage Marketplace, Whitewater, and Calabogie. “The confluence of these great brands under Canada Beverage Marketplace positions us for continued growth in Ontario and beyond.”
“The qualities and people that make these craft breweries successful and unique will be preserved and expanded upon,” adds Jeff Gibson, co-CEO of Canada Beverage Marketplace. “By harnessing Canada Beverage Marketplace’s resources, our brands can continue innovating and creating even more value for our customers.”
The announcement also notes that Whitewater and Calabogie will continue to independently operate their respective brewery and taproom locations.
For more details, see the full announcement on the Whitewater and Calabogie websites.
Source: Whitewater Brewing