TORONTO, ON – Molson Coors Canada have launched a new brand extension to their flagship Molson Canadian lager.
Molson Canadian 67 is a light beer brewed to 3.0% abv with 67 calories, which the press release notes is “half the calories of a glass of wine or a single mixed drink and one-third fewer calories than light beer.”
Also from the press release:
Molson Canadian 67 is specially brewed for Canadian beer tastes by blending two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. The result is a light beer with rich colour, creamy foam, and the clean flavour you expect from other light beers with only two-thirds the calories.
Molson Canadian 67 has been launched in Ontario and Atlantic Canada to start, with a roll-out to other provinces planned to follow by the end of November.