MONTREAL, QC – Molson Coors Canada has announced the launch of a new product that offers “a new option for beer and cider drinkers.”
Mad Jack Apple Lager is a 5% abv apple flavoured beer that is described as follows:
A refreshingly different apple lager made with natural flavour, Mad Jack is crafted with a perfectly balanced sweetness and apple taste. It is light in body with a clean effervescent finish and a subtle apple aroma.
Mad Jack will be officially launched next week at Quebec beer and liquor stores in four-packs of 473 ml cans and six-packs of 341 ml bottles, and at Beer Store locations in Ontario in singles and six-packs of 473 ml cans. Distribution plans for other provinces are yet to be announced.